We partnered with eos to launch the number one selling lip balm in the category. The identity and packaging design introduced a colorful, inspiring brand that has led to millions of consumer videos, postings, and engagements. At last count, the number of eos lip balm-related videos is 1.93 million.
Designed at Collins
Client: Collins/The Kind Group. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Lee Maschmeyer, and Thomas Vasquez.