AT&T_
Area of Practice partnered with Interbrand to update and focus AT&T’s visual identity to reflect the acquisition of DirectTV. The new identity system reinforces the brand’s transformation from world’s largest telecommunications company to media giant.
Client: Interbrand / Forest Young. Team: Kevin Brainard & Cybele Grandjean. Collaborators: Darrin Crescenzi, Kathy Keen, June Kim, Jurgen Koch, Kurt Munger, Frederico Philips, Jesse Reagan, Claudia Sandoval, Taylor Simpson, Sungwoo Suh, & Pan Yamboonruang. Proposed Artist Collaboratorations: Cristiana Couceiro, Maurizio Di Iorio, Leta Sobierajski, and Anthony Zinonos.
Young Ones_
The Young Ones identity champions “Young,” embracing the spirit and irreverence often associated with youth. While most identities rely on a single type family, our visual language—our seemingly infinite typographic palette—celebrates the diversity of our audience. The design system is a playground for experimentation and discovery, rooted in principles that encourage creative risk-taking.
Client: The One Club for Creativity / Teagan Rabuano & Jenna Brandvold. Team: Kevin Brainard and Lindsey Chizever. Collaborators: Daniel Brokstad, Chiachi Chao, Dinamo, Ecal, Emigre Fonts, Anthony Gagliardi, Grilli Type, Amira Lin, Jangs Muller Type Foundry, Leah Maldonado, Dávid Molnár, Giovanni Ostaus, Derril Sellers, Studio io, and Wax Studios.
Perelman Performing Arts Center_
Creative direction and key-art development for PAC NYC’s inaugural season. “Cats,” an extraordinary reimagining of Andrew Lloyd Webber’s iconic dance musical set in New York’s underground ballroom scene.
Client: Perelman Performing Arts Center (PAC NYC) / Khady Kamara Nunez, Bob Pilon, and Bill Rauch. Team: Kevin Brainard and Mary Cahill. Photography: Jai Lennard. Collaborators: Paco Blancas, Anne Eastman, Sophie Hartnett, Koniko Inoue, Lorie Reilly, Tre’von Refell, Liz Rundbaken, Karla Serrano, Jazz Style, and Danill Zaikin. “Cats:” Yif Chen, Gillette Harris, Jhene Oricci; Nigel Rampersaud, Qing aka Princess of Chinatown, and Jodi Stackz.
Microsoft Store_
Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive, high definition, LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to over 117 locations across North America that reach 1.2 billion customers each month. The identity and system we developed became the catalyst and inspiration for rebranding the company.
Designed at Collins
Client: Collins / Microsoft. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, Paulina Reyes, and Stefanie Segar. Collaborators: Lindsay Ballant, Jennifer Daniel, Digital Kitchen, Gensler, The Martin Agency.
Beauty Book_
We partnered with Stefan Sagmeister and Jessica Walsh to design The Beauty Book. Sagmiester & Walsh turn to philosophy, history, and science to explore what beauty is and how it influences the way we feel and behave. The publication was created to coincide with the traveling exhibition Sagmiester & Walsh: Beauty.
