AT&T_
Area of Practice partnered with Interbrand to update and focus AT&T’s visual identity to reflect the acquisition of DirectTV. The new identity system reinforces the brand’s transformation from world’s largest telecommunications company to media giant.
Client: Interbrand / Forest Young. Team: Kevin Brainard & Cybele Grandjean. Collaborators: Darrin Crescenzi, Kathy Keen, June Kim, Jurgen Koch, Kurt Munger, Frederico Philips, Jesse Reagan, Claudia Sandoval, Taylor Simpson, Sungwoo Suh, & Pan Yamboonruang. Proposed Artist Collaboratorations: Cristiana Couceiro, Maurizio Di Iorio, Leta Sobierajski, and Anthony Zinonos.
Young Ones_
The Young Ones identity champions “Young,” embracing the spirit and irreverence often associated with youth. While most identities rely on a single type family, our visual language—our seemingly infinite typographic palette—celebrates the diversity of our audience. The design system is a playground for experimentation and discovery, rooted in principles that encourage creative risk-taking.
Client: The One Club for Creativity / Teagan Rabuano & Jenna Brandvold. Team: Kevin Brainard and Lindsey Chizever. Collaborators: Daniel Brokstad, Chiachi Chao, Dinamo, Ecal, Emigre Fonts, Anthony Gagliardi, Grilli Type, Amira Lin, Jangs Muller Type Foundry, Leah Maldonado, Dávid Molnár, Giovanni Ostaus, Derril Sellers, Studio io, and Wax Studios.
Microsoft Store_
Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive, high definition, LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to over 117 locations across North America that reach 1.2 billion customers each month. The identity and system we developed became the catalyst and inspiration for rebranding the company.
Designed at Collins
Client: Collins / Microsoft. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, Paulina Reyes, and Stefanie Segar. Collaborators: Lindsay Ballant, Jennifer Daniel, Digital Kitchen, Gensler, The Martin Agency.
eos_
We partnered with eos to launch the number one selling lip balm in the category. The identity and packaging design introduced a colorful, inspiring brand that has led to millions of consumer videos, postings, and engagements. At last count, the number of eos lip balm-related videos is 1.93 million.
Designed at Collins
Client: Collins/The Kind Group. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Lee Maschmeyer, and Thomas Vasquez.
Perelman Performing Arts Center_
Creative direction and key-art development for PAC NYC’s inaugural season. “Cats: The Jellicle Ball,” an extraordinary reimagining of Andrew Lloyd Webber’s iconic dance musical set in New York’s underground ballroom scene.
