The “Knicks Now” campaign leverages the players, elements of the Knicks identity, and familiar markings from the court to create a new identity system for the team. The campaign rallied the city’s basketball fans and brought coherence to the Knicks’ brand experience—from interactive and social media to advertising, and environments.
Designed at Collins
Client: Collins/New York Knicks. Team: Brian Collins, Kevin Brainard, Charles Hall, Shane Knight, Leland Maschmeyer, Brian Stamp, and Charles Watlington. Partners: Co:Collective and 13th Witness.