The “Knicks Now” campaign leverages the players, elements of the Knicks identity, and familiar markings from the court to create a new identity system for the team. The campaign rallied the city’s basketball fans and brought coherence to the Knicks’ brand experience—from interactive and social media to advertising, and environments.
Client: New York Knicks. Team: Kevin Brainard, Brian Collins, Charles Hall, Shane Knight, Leland Maschmeyer, Brian Stamp, and Charles Watlington. Partners: Co:Collective and 13th Witness.