Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to 86 locations and used the identity we developed as inspiration for rebranding the company.
Designed at Collins
Client: Collins/Microsoft and The Martin Agency. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, and Stefanie Segar. Collaborators: Digital Kitchen and Gensler.