Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive, high definition, LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to over 117 locations across North America that reach 1.2 billion customers each month. The identity and system we developed became the catalyst and inspiration for rebranding the company.
Designed at Collins
Client: Collins / Microsoft. Team: Brian Collins, Kevin Brainard, John Fulbrook III, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, Paulina Reyes, and Stefanie Segar. Collaborators: Lindsay Ballant, Jennifer Daniel, Digital Kitchen, Gensler, The Martin Agency.