Partnered with Creative Director Rachel Lasserre to rebrand and redesign CookingLight. Designed and developed the identity and design system including the wordmark, digital avatar, templates, photographic look-and-feel, and typographic voice.
Client: Rachel Lasserre and Hunter Lewis / CookingLight. Team: Kevin Brainard, Cybele Grandjean, and Robin Rosenthal. Collaborators: Caitlin Bensel, Jennifer Causey, Mackenzie Craig, Greg Dupree, Nicole Gerrity, Rose Golden, Grilli Type, Heather Chadduck Hillegas, Christina Holmes, Marcus Nilsson, Scott Rounds, SchickToikka, Jen Skarda, Claire Spollen, Hagen Stegall, Justin Walker, & Chelsea Zimmer.
Photography art directed by Rachel Lasserre. Icons by Robin Rosenthal.