Collaborated with the Vice President of Marketing, the Editor-in-Chief, as well as the research and editorial teams to reposition and redesign the venerable journal. The strategy and redesign focuses on Consumer Reports’ lesser-known, yet highly influential, advocacy work.
Client: Brent Diamond and Steve Cooper / Consumer Reports. Team: Kevin Brainard and Cybele Grandjean. Collaborators: Raul Aguila, Benjamin Bouchet, Grant Cornett, Ellen Kampinsky, Kelsey Dake, Wayne Lawrence, Jojo Li, Jeremy Liebman, Na Kim, Aurélien Maillé, Oliver Munday, Andrew B. Myers, and Paul Sahre.