In August 2008, the CNN Grill—the world’s first politics bar—opened for business. Part broadcast studio and part pop-up restaurant the Grill was designed to elicit democratic debate. Against the backdrop of the conventions, CNN’s political bar stood out as an open forum celebrating the politics of everyone. The Washington Post referred to The Grill as “the real hub of political activity” and claimed, “The CNN Grill brings all the bloggers to its bar.” AdAge applauded, “We need year-round CNN Grills.” Originally conceived as a pop up event, the CNN Grill is now an equity for the brand. The experience also won a Jay Chiat Gold for Brand Experience.
Client: CNN and Collins. Team: Kevin Brainard, Brian Collins, John Fulbrook III, Timothy Goodman, Leland Maschmeyer, Jason Nuttall, and Stefanie Segar. Collaborator: Civic Entertainment Group.