Partnered with eos to launch the number one selling lip balm in the category. The identity and packaging design introduced a colorful, inspiring brand that has led to millions of consumer videos, postings, and engagements. At last count, the number of eos lip balm-related videos is 1.93 million.
Client: eos / Collins. Team: Kevin Brainard, Brian Collins, John Fulbrook III, Timothy Goodman, Lee Maschmeyer, and Thomas Vasquez.